Is Borsheims Legit and Safe? A Deep Dive into Trust, Security, and the Truth.

Borsheims is a well-known jewelry store based in Omaha, Nebraska. It’s been around since 1870 and is part of Warren Buffett’s Berkshire Hathaway, which already says a lot! They sell beautiful engagement rings, watches, fine jewelry, and even home gifts. You can shop in their big store or online from anywhere in the U.S. What I love is how people say their service is friendly and honest, with no pushy sales. Plus, they offer lifetime cleanings and repairs, which is a big win. If you want something special and trustworthy, Borsheims is a great place to check out.

If you’ve landed here, you’re probably asking: Is Borsheims legit? Is it safe? Maybe you’ve seen fancy rings, dazzling watches, or elegant gifts online and want to know if the store is genuine, not a scam. I’m glad you asked—because I’ve dug in, checked sources, and chatted with customers to figure it out.

What It Means: When We Ask “Is Borsheims Legit and Safe?”

Just what does “legit” or “safe” mean when talking about a big jewelry store like Borsheims?

• “Legit” means it’s a real, established company—not a fake website or scammers. They honor warranties, meet regulations, and deliver what they promise.
• “Safe” means your personal info, payments, and purchases are protected. There’s no shady behavior, no high-pressure sales, no invisible fine print.

If “Borsheims is legit” and “Borsheims is safe,” then shoppers can feel trust, security, and peace of mind.

What Is Borsheims?

• Founded in 1870 in Omaha, Nebraska, by silversmith Louis Borsheim
• Went through several ownership changes, eventually becoming part of Berkshire Hathaway in 1989.
• Now led by CEO Karen Goracke, serving the U.S. with over 50,000 jewelry, watch, and gift items borsheims.
• Located primarily in Omaha, with online shopping available nationwide

This is a company with deep roots. When Warren Buffett picks it for his Berkshire portfolio, you know it’s legitimate.

How Borsheims Works

In-Store Shopping

Walk into their Omaha flagship store, and you’ll browse fine jewelry, watches, and even home décor or fine china. They also offer registry services for weddings.

Online Shopping

Their website lets you shop from anywhere in the U.S., choose from their full catalog, and opt for curbside pickup or shipping.

Additional Services

They offer jewelry repair, appraisals, engraving, and lifetime cleaning and inspections—many free for customers over the years You can also trade in or sell old pieces.

Financing & Registry

Borsheims offers payment plans and registry services, where customers can list items for wedding gifts. They handle that with clarity and professionalism, as echoed in customer reviews.

Features That Show Borsheims Is Legit and Safe

1. Heritage and Backing

Being founded in 1870 and now part of Berkshire Hathaway, Borsheims benefits from decades of business reputation and financial support

2. Customer Reviews & Reputation

• WeddingWire reviews consistently give five stars for customer service, value, and flexibility Tripadvisor+8WeddingWire+8borsheims.com+8.
• On Shopper Approved, they score around 4.9 out of 5 from nearly 10,000 customers borsheims.com+2Shopper Approved+2Reddit+2.

3. Excellent Service—Again and Again

Real reviews praise staff who “truly treat you like the most important person in the room.” Many users go back for more purchases, cleaning, or repairs WeddingWire.

4. Privacy & Security Policies

Their privacy policy states they do not sell personal info, and they use strict confidentiality agreements with third parties. They apply procedural, electronic, and physical safeguards to protect your data borsheims.com.

5. BBB Accreditation

They are not accredited by the BBB, though they do have an A+ rating via BBB regional office—national accreditation is optional and costly, not necessarily required Tripadvisor+3Better Business Bureau+3TikTok+3. Not being accredited doesn’t make them unsafe, but transparency about that is helpful.

Security: Is Your Payment and Data Safe?

Website Security and HTTPS

Their online store uses secure encryption for payments. You’re not entering card info on unsecured pages.

Data Handling

They collect personal information only when necessary—like names, addresses, credit card info—and state clearly that they don’t sell your info. They also offer opt-out choices for marketing emails.

Returns, Repairs & Trust

Customers report getting free FedEx shipping for repairs (even rebuilding rings) and fast support if something breaks—no shady limitations or surprise fees WeddingWire.

Mixed Signals? Any Complaints?

While most reviews are glowing, a few sources note minor complaints:

• One Tripadvisor reviewer described service as “nothing to brag about” and commented on visible armed security making the store feel intimidating Tripadvisor.
• A Knoji review averaged only 2.6 stars from 15 ratings—lower than most—but customer volume there is small and not representative Knoji.

But these are clear minor outliers—far from widespread red flags.

Why People Love Borsheims

From WeddingWire reviews:

“We got all of our rings from Borsheims … they were even able to totally remake the engagement ring after it got damaged … Cannot recommend them enough.

Another: “They give you a whole box of sweet goodies … they offer lifetime cleanings … we will definitely be returning” WeddingWire

This level of trust and return traffic suggests Borsheims is genuine, trusted, and customer-centered.

Is Borsheims a Scam?

Absolutely not. If you were worried, let me settle it:

• Long history since 1870, with Berkshire Hathaway ownership.
• Stellar overall reviews, from thousands of verified customers.
• No evidence of fraud, identity theft, or deceptive practices.

“Yes, Borsheims is very legit. Very safe. Great store.

Pros and Cons

Pros of Borsheims (Why It Feels Legit and Safe)

• Long history: Serving customers since 1870—very well established.
• Trusted ownership: Backed by Warren Buffett’s Berkshire Hathaway.
• Great customer service: Friendly, helpful, and not pushy.
• Secure website: Your data and payments are protected.
• Free services: Lifetime jewelry cleaning and inspections.
• Positive reviews: Thousands of happy customers love the experience.

Cons of Borsheims (What to Consider)

• Limited locations: Only one physical store (in Omaha).
• Not BBB accredited: Though still has an A+ rating.
• Occasional slow service: Some reviews mention delays during busy times.
• Luxury prices: High quality often means higher cost.

Final Verdict: Is Borsheims Legit and Safe?

Yes—Borsheims is legit, safe, and genuinely trustworthy.

They’re not just a jewelry store—they’re a piece of retail history, backed by Berkshire Hathaway, serving customers with high-quality products, secure policies, and excellent support.

So go ahead: browse their site, shop with confidence, and enjoy the process—just like thousands of other happy customers have.

How to Shop Smart at Borsheims

1. Do your homework. Learn what stones or metals you prefer.
2. Read the return and repair policy. They offer a generous lifetime cleaning policy.
3. Ask questions. Ask about financing, customization, or repairs—you’ll likely get friendly help.
4. Keep receipts and appraisals. These matter if something happens in the future.

With these small steps, you’ll shop with full confidence and clarity.

Final Thought

I’ve looked into hundreds of reviews, privacy policies, and the company’s background to bring you this clear verdict: Borsheims is legit, safe, and a truly genuine luxury jeweler. If you’re in the market for something special—whether it’s an engagement ring, a classy watch, or a gift that wows—Borsheims is a reputable place to go.

Borsheims FAQ – Is Borsheims Legit and Safe?

1. What is Borsheims?

Borsheims is a luxury jewelry retailer founded in 1870 in Omaha, Nebraska, and now part of Berkshire Hathaway. It offers fine jewelry, watches, gifts, and custom services to customers across the U.S.

2. Is Borsheims legit and safe?

Yes! With over 150 years of history and backing by Berkshire Hathaway, Borsheims is a legitimate, trusted retailer. They use secure systems, protect your data, and honor their service commitments.

3. How does Borsheims protect my personal information?

Their privacy policy states Borsheims does not sell or share your personal info. They employ strict security protocols and keep your data confidential.

4. What services does Borsheims offer?

They offer jewelry repair, appraisals, custom design, engraving, and lifetime cleaning & inspection, plus in-store and online options.

5. What is Borsheims’ return policy?

• Jewelry and gifts: 90-day full refund if returned in original condition
• Watches: 30-day refund with original packaging and proof of purchase
  Gifts returned receive store credit.

6. What do customers say?

Most reviews are glowing: 5 out of 5 on WeddingWire, over 8,000 five-star reviews, praising their service, selection, and follow-through.

7. Are there any complaints or issues?

A few rare reviews mention slow service or staffing issues. One Yelp reviewer said repairs took time, and another on TripAdvisor felt ignored by staff—minor complaints amid thousands of happy customers.

8. Does Borsheims have professional security oversight?

Yes—its security and facilities operations are headed internally by a seasoned manager, overseeing customer and asset safety at their flagship location.

9. Can I shop online?

Absolutely. Their online store serves U.S. customers with shipping or curbside pickup, and offers the same range found in-store.

10. Final takeaway: Should I trust Borsheims?

Yes—Borsheims is genuine, secure, and customer-centered. With a long-standing reputation and customer praise, they’re a safe choice if you’re looking for quality jewelry or gifts.